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Senior Digital Marketing Executive

Do you have drive, enthusiasm and a passion to help take the North further? If yes, then come and be part of our amazing team here at TransPennine Express.

What do we do?

We are an intercity train company connecting people and communities across our cities and major towns in the North of England and Scotland.  Together we will continue to transform rail travel with faster, easier journeys that offer a step change in services with our fleet of new high-tech trains.

The North is a vibrant place to live and work and here at TransPennine Express our services are helping to keep the country moving.  If you want to be involved in something truly transformative, that will have a lasting impact on how we travel, then please join us and help us to take the North further.

Who are we looking for?

As a Senior Digital Executive, you'll help us engage with our customers through digital channels, to promote the longer term benefits of the Transpennine Route Upgrade (TRU) programme, whilst ensuring that our current customers are informed about and able to plan their journeys.

You will play a key role in improving the way that we communicate with customers through our digital channels – Website, App, email and social media, gathering customer feedback to improve the digital customer experience.

It's a chance to work closely with the customer experience, commercial and project teams as well as external suppliers and Industry partners. Together, you'll create digital communications that keep our customers satisfied and inspire train travel in the future.  

What will you be doing?

  • Implementing the digital marketing strategy across all digital channels and touchpoints
  • Ensuring accurate and timely information is presented at all customer journey touchpoints
  • Developing and implementing all digital content to communicate with customers through Website, App, email or social media.
  • Understanding the customer journey, proactively seeking customer feedback and acting on this to make improvements to the digital touchpoints
  • Managing the digital marketing across PPC, SEO, Display and Social
  • Meeting industry standards to keep customers informed about their journeys
  • Making sure the budget is managed effectively
  • Collaborating with our industry partners, keeping everyone engaged and informed.

What skill/experience is required?

You've worked in digital marketing before, with at least 3 years' experience and hold a degree, likely in Marketing. So, you know all about planning and executing digital marketing campaigns, having worked agency or client side, you will have technical skills in using digital systems like Sitecore and Salesforce. You will be organized, a great copywriter, with a high attention to detail and be able to analyse data to make actionable improvements.  You'll be good with people and great in a team – a natural when it comes to collaboration.

What do we offer you?

To say thank you for all your hard work, we offer competitive salaries and some great rewards. There's a final salary pension scheme and big savings on rail travel: free TransPennine Express journeys for you and free leisure journeys for your family. You and your family can also get discounts with other train operating companies. Your job comes with 25 days holiday plus standard UK bank holidays as well as all kinds of benefits, discounts and a Cycle to Work scheme.  

Interested? Click below to complete an application form and upload a copy of your CV and a Covering Letter.

 Help take the north further.

 


 
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Location
Bridgewater House - TPE Head Office (Manchester)
7th Floor, Bridgewater House, 60 Whitworth Street, Manchester, England, M1 6LT
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  • Ref:
    014988
  • Company:
    TransPennine Express Limited
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Permanent - Full Time
  • Contracted Hours:
    37
  • Location:
    Bridgewater House - TPE Head Office (Manchester)
  • Closing Date:
    24 May 2021
 
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