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Marketing Manager

Do you have drive, enthusiasm and a passion to help take the North further? If yes, then come and be part of our amazing team here at TransPennine Express.

What do we do?

We are an intercity train company connecting people and communities across our cities and major towns in the North of England and Scotland.  Together we will continue to transform rail travel with faster, easier journeys that offer a step change in services with our fleet of new high-tech trains.

The North is a vibrant place to live and work and here at TransPennine Express our services are helping to keep the country moving.  If you want to be involved in something truly transformative, that will have a lasting impact on how we travel, then please join us and help us to take the North further.

Who are we looking for?

As a Marketing Manager, you'll help us engage with our customers by implementing a marketing strategy for the Transpennine Route Upgrade (TRU) programme, positioning the benefits associated with the investment into improvements to the railway infrastructure.

You will play a key leadership role in ensuring that all marketing across the industry is planned and optimised to deliver a return on investment and protect customer journey opportunities in the long term, whilst improving the way that we communicate with customers that are travelling with us now. 

It's a chance to work closely with the customer experience, commercial and project teams as well as external suppliers and Industry partners. Together, you'll put the customer at the heart of all plans, ensuring that marketing communication touchpoints are aligned with the Customer Manifesto to deliver strong advocacy and satisfaction results, without having a detrimental impact on revenue.

What will you be doing?

  • Preparing the annual Marketing Plan and budget for approval
  • Working with creative, media and other appointed agencies to devise and deliver the marketing activity
  • Act as the brand ambassador to ensure all communications are consistent
  • Commission research and evaluate activity against agreed metrics
  • Managing the Senior Digital Marketing Executive to deliver the digital marketing strategy across internal and external digital channels
  • Collaborating with our industry partners, leading the strategy and approach, keeping all stakeholders engaged and informed.

What skills/experience is required?

You will need to hit the ground running, having worked at a Marketing Manager level before, with at least 3 years' experience and hold a degree, likely in Marketing or Business. Having worked agency or client side, you'll know all about managing media and creative agencies to develop and implement successful marketing plans with a substantial budget. You will be autonomous, with excellent organisational skills, a deep understanding of the value in customer insights and an eye for design to shape campaigns. You'll be a strong leader and communicator, good with people and great in a team – a natural when it comes to collaboration.

What do we offer?

To say thank you for all your hard work, we offer competitive salaries and some great rewards. There's a final salary pension scheme and big savings on rail travel: free TransPennine Express journeys for you and free leisure journeys for your family. You and your family can also get discounts with other train operating companies. Your job comes with 25 days holiday plus standard UK bank holidays as well as all kinds of benefits, discounts and a Cycle to Work scheme.  

Interested? Click below to complete an application form and upload a copy of your CV and a Covering Letter.

 Help take the north further.

 


 
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Location
7th Floor, Bridgewater House, 60 Whitworth Street, Manchester, England, M1 6LT
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  • Ref:
    014987
  • Company:
    TransPennine Express Limited
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Permanent - Full Time
  • Contracted Hours:
    37
  • Location:
    Bridgewater House - TPE Head Office (Manchester), Home Based
  • Closing Date:
    24 May 2021
 
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