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Brand Manager (Fixed Term 6 months)

Brand Manager / Consultant

Do you have drive, enthusiasm and a passion to help take the North further? If yes, then come and be part of our amazing team here at TransPennine Express.

What do we do?

We are an intercity train company connecting people and communities across our cities and major towns in the North of England and Scotland.  Together we will continue to transform rail travel with faster, easier journeys that offer a step change in services with our fleet of new high-tech trains.

 The North is a vibrant place to live and work and here at TransPennine Express our services are helping to keep the country moving.  If you want to be involved in something truly transformative, that will have a lasting impact on how we travel, then please join us and help us to take the North further.

As a Brand Consultant, you'll help us develop and implement a brand strategy and identity for the rail industry that positions the values and benefits associated with the investment in the North's railway infrastructure and services through the Transpennine Route Upgrade (TRU) programme.

Who are we looking for?

We are looking for someone who will play a key role in leading a brand and creative agency pitch to deliver a brand concept that can be translated into marketing and communication campaigns.  It's a chance to work closely with the customer experience, commercial and project teams as well as external suppliers and Industry partners. Together, you'll ensure that the vision and values are embedded culturally across all associated businesses, ensuring consistency across all communication touchpoints.

What will you be doing?

  • Pitching and appointing agencies
  • Undertaking customer research to identify the most compelling and engaging brand approach
  • Engaging with all identified industry partners and stakeholders
  • Embed the vision and values culturally across all associated businesses
  • Producing a set of brand guidelines and assets that are endorsed by all industry stakeholders
  • Collaborating with teams across the business, industry partners, stakeholders and external agencies to ensuring all communication touchpoints are consistent.

What skill/experience is required?

You will need to hit the ground running, having a previous track record of developing and implementing brand strategy.  With at least 5 years' experience working with large organizations, managing and appointing agencies, alongside initiating research projects, and using data and insights to inform strategy.

You will hold a degree, likely in Marketing or Business and have a creative flair and proven stakeholder management to lead and implement brand strategy across a complex organisational environment.

You will be autonomous, with excellent organisational skills, a deep understanding of the value in customer insights.  Have a creative flair, excellent communications and presentation skills to embed the vision and values. You'll be good with people and great in a team – a natural when it comes to collaboration.

What do we offer?

To say thank you for all your hard work, we offer competitive salaries and some great rewards. There's a final salary pension scheme and big savings on rail travel: free TransPennine Express journeys for you and free leisure journeys for your family. You and your family can also get discounts with other train operating companies. Your job comes with 25 days holiday plus standard UK bank holidays as well as all kinds of benefits, discounts and a Cycle to Work scheme.  

Interested? Click below to complete an application form and upload a copy of your CV and a Covering Letter.

Help take the north further.


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7th Floor, Bridgewater House, 60 Whitworth Street, Manchester, England, M1 6LT
  • Ref:
  • Company:
    TransPennine Express Limited
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Fixed Term - Full Time
  • Contracted Hours:
  • Location:
    Bridgewater House - TPE Head Office (Manchester), Home Based
  • If temporary, length of contract:
    6 months
  • Closing Date:
    24 May 2021
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