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Marketing Executive (8776)

We are looking for a Marketing Executive to join our team in Oldham, Manchester.

The purpose of this role is to work with the Marketing Manager and the central UK Bus Marketing team to help develop and deliver marketing campaigns at a local level. You will be responsible for delivering end to end marketing campaigns across the full marketing mix.

The role will see you:  

  • Work alongside the Marketing Manager and as an individual to co-ordinate, develop and deliver complex marketing campaigns efficiently.
  • Work alongside the Marketing Manager to create media plans designed to meet campaign objectives within budget constraints
  • Work closely with marketing and media agencies to deliver effective campaigns on time and within budget.
  • Write marketing briefs to deliver to marketing agencies. And work closely with them to ensure all creative is effective and on brand.
  • Manage the creative development and approval process for allocated marketing campaigns
  • Manage the online (website, app and social) content across the company's digital channels.
  • Work with the central First Bus marketing team to input into the development of national campaigns and activate them locally.
  • Be the owner of all bus publicity material produced including timetables, on-bus material and other literature
  • Work alongside PR and Internal Communications where relevant
  • Co-ordinate local community PR & marketing led events where required
  • Facilitate campaign measurement and analysis of all projects undertaken
  • Be responsible for raising of POs and controlling budget of allocated projects as agreed with the Marketing Manager
  • Undertake any other duties or projects as directed by your line manager such as research projects

About you:

  • You'll be a passionate and dynamic marketeer, and will have a marketing background with either client side (in house) or agency experience
  • You'll have experience of delivering integrated marketing campaigns with a track record of delivering commercial return.
  • You'll have experience with a mix of media channels, including digital and social
  • You'll have worked at or with a marketing agency to deliver effective creative and will understand the process involved
  • You'll have experience of working with a media agency to compile media plans
  • An approachable and a strong team player
  • Able to work under pressure and to deadlines
  • Confident communicator at all levels including good presentation and writing skills
  • Outstanding project management and organisational skills
  • Experience of proofreading and excellent attention to detail
  • Proficient in the use of Microsoft Word, Excel and Powerpoint to communicate plans and results across the business.
  • Experience of using a CMS system to deliver web content
  • Experience of using Hootsuite or similar social media platform
  • Basic understanding of Google analytics
  • Advocate of FirstGroup values and associated behaviours


Once you've completed your probation period, you'll enjoy fantastic benefits:

  • Free travel - On our buses
  • Discounted travel for you and your family on the trains (GWR, TPE, Hull Trains) and your family & friends will also benefit from cheap bus travel.
  • First Xclusives - Discounts on First UK rail and bus and over 3,000 offers on goods and services for you, your family and friends
  • Share in our success – Buy discounted shares in First
  • Pension – You'll automatically join our scheme and start building a pension pot
  • Free life assurance – For all members of our pension scheme.

One of Britain's largest bus operators, we connect communities and help people to go to school, work and the shops. Every single day around 1.6 million passengers get on board our 6,400 buses. It's why we're so passionate about providing services that are reliable, punctual and offer good value for money. We're also proud to be part of the FirstGroup family that's based all around the world from the UK and Ireland to the USA, Canada and Mexico.

Close map
Boyle Street, Cheetham Hill, Manchester, Greater Manchester, England, M8 8UT
  • Ref:
  • Company:
    First UK Bus
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Fixed Term - Full Time
  • Full Time / Part Time:
    Full Time
  • Contracted Hours:
  • Location:
    UK Bus - Manchester, UK Bus - Oldham
  • If temporary, length of contract:
    6-10 months
  • Closing Date:
    31 January 2019
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